Hey fellow gamers! The world of gaming is levelling up, and with the rise of crypto and web3, it's like we've entered a new dimension. Between 2020 and 2021, over two million players jumped into the web3 gaming ecosystem, pushing its value past a whopping $2 billion in 2021. And guess what? It's projected to skyrocket to a mind-blowing $800 billion by 2028. Exciting times, right? But hold up, there's a challenge we need to tackle – giving gamers the support they need to smoothly transition into this web3 wonderland.
As big players like Ubisoft step into the web3 arena, it's not just about levelling up graphics and gameplay. The real game-changer is how they're handling player support in this new era. Let's dive into Ubisoft's move as a case study and explore how player support systems are becoming the unsung heroes of the web3 gaming revolution.
Ubisoft, the brains behind games like Assassin’s Creed and Far Cry, has been killing it in the web2 gaming world with over 133 million active players. Now, they've decided to dive into the web3 ocean, partnering with Animoca Brand, a major player in web3 gaming. This collaboration is set to catapult Ubisoft into the realm of digital ownership and metaverse gaming experiences. Cool, right? But with great power comes great responsibility, and that's where player support steps onto the stage.
As we gear up for this gaming revolution, there are challenges on the horizon. Blockchain and NFTs are giving us true ownership of in-game items – awesome! But it also brings complexities like lost private keys and the risk of unauthorised access. Transparency, a key feature of blockchain, means everyone can see everything, a double-edged sword. On the plus side, it helps hold scammers at bay, but it also means saying goodbye to a low profile.
Now, let's flip these challenges and turn them into strategies for player satisfaction.
Complexity in Ownership Structure
Newbies in web3 gaming often get lost in the complexities of owning and using NFT items. The solution? An onboarding process that serves up clear guides on NFT ownership and usage. Gaming companies can dish out educational resources, helping users understand the ins and outs of decentralised ownership.
Self-Security Responsibility
With decentralised ownership, players become the guardians of their assets. While players bear the responsibility, smart gaming companies can implement security strategies. Prioritising security in customer support interactions, offering guidance on securing digital assets, and rocking 2FA systems can be game-changers, boosting overall security standards.
Adapting to Evolving Blockchain Standards
Blockchain standards are like the ever-changing seasons. To keep players in the loop, support teams need to stay on top of the latest blockchain trends. Ongoing training ensures they're the real MVPs, equipped to tackle user queries confidently and keep players in the know.
In this new gaming era, customer support is the secret sauce for success. Here's the lowdown on their key roles:
1. Educating Players on Decentralised Ownership:
Decentralised ownership needs a little extra love. Player support reps step in to assist players in understanding and managing their gaming assets. They're the guides, helping players navigate private key security, identify scams, and resolve issues related to items and rewards.
2. Proactive Communication:
Despite the transparency of blockchain, support teams are the communicators. They keep players in the loop on asset types, uses, campaigns, contests, and rewards. Proactive communication manages expectations and ensures a smooth gaming experience.
3. Obtaining Feedback for Improvements:
Gathering feedback in a decentralised world is a challenge, but support reps make it look easy. Actively seeking and analysing user feedback helps gaming companies identify areas for improvement. This continuous improvement loop keeps the gaming platform evolving.
4. Enhancing Community Engagement:
Gaming is more than just the game, it's a community. Player support teams play a vital role in transforming gaming communities. By fostering engagement through social media platforms and community hubs, support teams create an environment that benefits both players and the Web3 gaming platform.
The future of gaming is immersive, and web3 and blockchain are the magic ingredients. Navigating this era requires a customer support approach that's as multifaceted as our favourite RPGs. Support teams become the backbone, addressing challenges and ensuring players are in the perfect hands. It's not just about solving problems; it's about building a community, educating users, enhancing transparency, and creating an environment where both players and gaming projects thrive. In this web3 gaming adventure, player support is the difference between a successful project and one that falls short. Ready to level up? Let the gaming revolution continue!
